Virgin Mobile USA definitely walks to its own, very hip drumbeat. Big cell phone carriers such as AT&T and Verizon Wireless are famous for herding customers into long-term service contracts. Virgin specializes in prepaid plans that allow its customers -- half of them under 35 -- to pay as they go, by the minute or by the month. That difference is what distinguishes Virgin, CEO Dan Schulman says.
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Virgin Mobile USA definitely walks to its own, very hip drumbeat. Big cell phone carriers such as AT&T and Verizon Wireless are famous for herding customers into long-term service contracts. Virgin specializes in prepaid plans that allow its customers -- half of them under 35 -- to pay as they go, by the minute or by the month. That difference is what distinguishes Virgin, CEO Dan Schulman says.
